OREANDA-NEWS. October 06, 2015. In honor of breast cancer awareness month, Procter & Gamble's (NYSE:PG) Orgullosa program is reuniting forces with Liga Contra el C?ncer – a nonprofit organization that provides free medical care to cancer patients in need – and actress and breast cancer survivor Adamari L?pez to encourage all Latinas to invite the women in their life to win the battle against breast cancer before it begins.

“Through my annual partnership with Orgullosa and Liga Contra el C?ncer, we are making true strides to create a positive and supportive dialogue for Latinas surrounding the importance of early breast cancer detection,” said Adamari L?pez. “I know this firsthand and feel truly inspired to use the Orgullosa platform to share my story and to motivate others to help us spread the word.”

Drawing on the power of its social network of more than a million Latinas, Orgullosa created a series of social postcards that will be available on Facebook.com/Orgullosa throughout October to inspire Nueva Latinas, modern bicultural Latinas to talk about early breast cancer detection. The unique postcards tastefully incorporate bra designs featuring the three recommended patterns to follow for breast self-examination: up and down, circular and wedge-like. For every postcard shared, Orgullosa will donate \\$1 to Liga Contra el C?ncer, up to \\$30,000.

Studies show that Latinas are diagnosed with late-stage cancer at a greater rate than non-Latinas – a problem that can be associated with cultural stigmas around breast self-awareness and cultural barriers such as low income, lack of access to care, poor awareness and language differences. While late-stage diagnoses significantly decrease chances of survival, when caught at an early stage, there is a 99 percent chance of living at least five years.

“According to the American Cancer Society, one U.S. Latina dies of breast cancer every 90 minutes, so we need to heighten awareness about the importance of early detection among Latina women,” said Lindsey Erdahl, P&G Orgullosa Communications Manager. “With a social footprint of over one million Latinas, Orgullosa is empowering modern bicultural Latinas to help drive awareness of early detection by encouraging the women in their life to regularly self-exam their breasts and get a breast cancer exam as key actions to help them remain together.”

To learn more about the #OrgullosaStrong breast cancer awareness program or to be part of the community, please visit the Orgullosa Facebook page or register at Orgullosa.com. Follow the early detection of breast cancer conversation on social media with #OrgullosaStrong.