OREANDA-NEWS. September 30, 2015.  Ford was elected Advertiser of the Year in the Creation Club Festival, the most representative of the advertisement field in Brazil. Ford was awarded with four campaigns in different categories: Ka, Ka+ and EcoSport, in product advertisement, Christmas Message, in institutional category.

Produced by Blue Hive agency, which belongs to the JWT group, the following advertisement pieces were awarded: “Drive My History”, “The Train of Life”, “Children of Mother Nature” and “Gifts”.  

“Ford was honored with these distinctions because it demonstrates, also according to specialists, an effective communication with the public. It’s an integrated work with Blue Hive to present, with creativity, the global lineup we brought to Brazil with our vehicles”, says Oswaldo Ramos, General Marketing Manager of Ford. 

To launch the new Ka Hatchback, the campaign “Drive My History” invited people to tell their life achievements and reproduced them in a web series with mapped projection – a technology that uses 2D and 3D images. It was awarded in the Online Publicity and Best Use of Social Media categories.

The Ka+ (Sedan version) movie, “Train of Life”, which was recorded in the Atacama Desert, in Chile, focused on stimulating people to chase their dreams and goals. It has won awards in the categories of best Direction, Visual Effects, Photography, Adapted Soundtrack and Movies for Other Screens. 

The EcoSport campaign, “Children of Mother Nature”, suggested that people should go out of their routines and meet new places with the use of the SUV, exploring its capabilities in the city, the beach and the countryside. The campaign has won the Direction, Photography, Installation, Original Soundtrack and TV & Cinema categories. In the Christmas message the “Gifts” came to life. The 3D movie has won an award as best Adapted Soundtrack.