OREANDA-NEWS. SAP SE (NYSE: SAP) today announced that its planned SAP Fiori 2.0 user experience (UX) design concept won a Red Dot in the Interaction Category at the Red Dot Award: Design Concept 2015.

The Red Dot Design Award is one of the most prestigious design awards worldwide and honors innovation, concepts and visions. SAP earned the award in the fiercely competitive Design Concept discipline, which this year received 4,680 entries from 61 countries.

“We are honored and humbled to receive the Red Dot Award for our next-generation design concept for SAP Fiori,” said Sam Yen, chief design officer for SAP. “To be recognized by peers in the design industry is evidence that our continuous focus on user experience and our design vision have reached new levels of distinction in the market. Great design, while very difficult to achieve, results in a unique user experience that is personalized, simple and effective. This is key to winning in the digital economy.”

Red Dot Design Award, founded in Germany in 1955 as an award for products, is internationally recognized as a symbol for excellence. Designs are awarded in three different disciplines: Product Design, Communication Design and Design Concept. The Design Concept discipline was established in 2005 to recognize creative minds and celebrate new design conception and innovation. Today, the Red Dot Award for Design Concept has grown to be the largest and most recognized professional design competition for design concept and prototypes worldwide. The competition for Design Concepts is based in Singapore, which is also home to the Red Dot Design Museum Singapore.

The award was announced at a ceremony held in Singapore on September 25.