Wells Fargo: Text and Email Alerts to Customers Exceed Half a Billion This Year
“Customers feel good when they have timely information that lets them know where they stand when it comes to their finances,” said Brett Pitts, head of digital for Wells Fargo Virtual Channels. “Email and text alerts offer just that, allowing them to make decisions that can save them money and make their banking easier.”
Customers can specify whether they want to receive their alerts at an email address or at their mobile device. They can sign up simply by visiting their Wells Fargo Online account and clicking on the “Set up/Modify Alerts” option under “Messages & Alerts.” They can add new alerts, turn off existing alerts or change their notification preferences at any time. Customers can choose to be notified when:
- Their balance is above or below an amount they specify.
- A withdrawal, deposit or check posts to the account.
- Daily ATM withdrawals or debit card purchases exceed an amount they choose.
- A payment is due.
- Activity occurs on a Visa®, MasterCard® or American Express® credit card.
The most popular alerts among customers include updates on deposits or withdrawals, daily and weekly account balance summaries, and alerts that notify them when an account balance is above or below a certain amount determined by the customer.
“Millions of Wells Fargo customers have signed up for our free alerts,” continued Pitts. “These days we are never far away from our mobile devices and that makes alerts incredibly convenient as our customers look for ways to stay on top of managing their money.”
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