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OREANDA-NEWS. Despite the difficult situation in the Russian market, 2015 year for Lexus in this market called successful. In the first half of year, sales of the brand increased by 8%, compared to the same period of the last year (according to AEB), by the results of eight months - by 15%.

«It is very difficult to predict the result of the year”, - said Yuri Kataev, the director of sales and marketing of "Lexus" in an interview with "AUTOSTAT". - This is due to the unstable economic situation and currency fluctuations. We are carefully watching the market and, of course, we will try to increase the share and sales volume. "

So far, the management of company connects its success with the wide selection of products and with the fact that the company brought successfully to the market the last autumn the new compact premium crossover Lexus NX, which immediately became the best-selling model of brand. In addition, despite the crisis, in 2015 the company continued to expand its distribution network by opening four new dealerships - in Moscow, Lipetsk, Ryazan and Murmansk.

"Russia – is a priority market for the Lexus brand, which is ranked the 4th by sales in the world”, - says Yuri Kataev. – “Our strategy involves providing customers with better products and better service. During the crisis, buyers have more balanced approach to the choice of car. Spontaneous and emotional purchases become smaller. Particular attention is paid by customers to the purchasing of an economic component and reliability of the brand. And, of course, it is expected the excellent service from the premium brand”.