OREANDA-NEWS. September 23, 2015. To help midsize organizations simplify complexity, grow faster, differentiate from competitors, and better serve their customers, Oracle announced Oracle Applications Cloud for midsize companies. It spans critical business functions and includes Customer Experience (CX) for Midsize, Enterprise Resource Planning (ERP) for Midsize, and Human Capital Management (HCM) for Midsize. The new software-as-a-service (SaaS) offerings deliver a consistent user experience, single version of the corporate truth, and are simple to deploy, secure, and intuitive. They enable midsize organizations to adopt modern best practices, increase business agility, reduce complexity and costs, and succeed in a digital world.

Midsize organizations have traditionally relied on wildly disparate, domain-dependent systems from multiple vendors, leading to disparities in infrastructure, user interfaces, and integration. A multi-vendor approach forces management to focus on non-core business issues around business and systems integration, performance and scalability, and enterprise-level security. This leads to increased costs to deploy and maintain systems, locks up precious resources, and prevents midsize organizations from acting strategically to grow their business and improve customer service.

“Midsized and fast growing businesses are rapidly adopting cloud solutions to run their business and enable them to adapt to changing business models such as the move from selling products to providing services, often with recurring revenues,“ said Christine Dover, Research Director, IDC. “Oracle Applications Cloud for midsize companies provides business applications that can grow and scale as their businesses mature. I’ve been impressed by Oracle’s deepening commitment to Cloud solutions and the customer momentum seen in the past 12 months in this hyper growth area.”

The new Oracle Applications Cloud for midsize companies provides a simple, modern user interface, on any device, in the cloud for a personalized, connected user experience. Enterprise-grade security ensures that a strong governance model is in place. With fast deployment, rapid configuration, and a streamlined subscription model, midsize organizations can get started quickly and add users and functionality as they grow.

“Midsize companies are adopting cloud technology to drive product and business model innovation, and improve customer acquisition and loyalty,” said Steve Miranda, Executive Vice President of Applications Development, Oracle. “The cloud allows us to deliver the industry's broadest, most complete suite of integrated application services to a segment of the market that traditionally has not considered tier-one solutions like Oracle. The robust functionality of our cloud suite and our modern best practice business processes make it easy for midsize organizations to get started cost-effectively, reduce burden on IT, and better compete in today's fast-changing economy.”

Oracle Customer Experience Cloud for Midsize

This new offering empowers midsize organizations to differentiate themselves throughout the customer engagement lifecycle and maintain long-lasting and rewarding customer relationships, transforming interactions with their end customers. Oracle Customer Experience for Midsize enables data sharing and alignment between functions to better serve customers leveraging best-in-class sales, marketing, and customer service capabilities in a simple-to-use, integrated cloud platform.

Key benefits: 

  • Achieves rapid growth by becoming a trusted advisor and offering highly personalized information and services leading to increased customer retention on a single sales, marketing, and service platform

  • Empowers closer collaboration between sales and marketing teams to ensure that campaigns are targeted to meet sales goals and that customer leads become rapidly available to sales personnel with a simple–to-use user experience

  • Enables accelerated response to changing market conditions by leveraging modern best practices to increase sales effectiveness and efficiency with integrated configure, price and quote functionality reducing time-consuming and error-prone manual processes

“Oracle’s Customer Experience Cloud solutions have transformed T H March’s business so we can grow quickly and differentiate ourselves from our competitors. We have been able to increase new sales by implementing Oracle’s CX solutions for Sales, Marketing, Service and Social,” said Neil McFarlane, Managing Director, T H March. “We also see huge benefits in customer retention, when we are able to apply all of the CX solutions to our existing clients. Until now, complete solutions like this were within reach of only the largest companies—but we believe that the launch of the Oracle Customer Experience Cloud for Midsize will enable other midsize businesses to experience similar transformations to ours.”

Oracle Enterprise Resource Planning Cloud for Midsize

This new offering delivers critical business processes needed to increase productivity, lower costs, and improve controls for midsize companies. The complete integrated financial, purchasing and planning suite transforms rapidly growing startups, pre-IPO organizations, firms engaged in mergers & acquisitions (M&A) and divestitures, as well as vital lines of business (LOB’s), with the latest social, mobile, and analytic technologies to foster collaboration and drive essential process efficiency.