OREANDA-NEWS. September 17, 2015. The all-new, Canadian-built Ford Edge reveled in the nonstop gawking at the “Live on the Edge” media event held in the bustling heart of Toronto, Ontario.

The sleek Ford Edge is what happens when a proven leader gets even better – offering technology customers really want, versatility they need, and a beautiful vehicle that delivers on the promise of doing more and going further.

The event kicked off in the middle of the city. Following a brief presentation on the vehicle, journalists were taken outside for an informative walk around, where Stephan Leblanc, SUV product marketing assistant, Ford of Canada, elaborated on the exciting technologies available with the unstoppable new Edge.

The group then headed over to Polson Pier to experience the improved driving dynamics of the Edge through a closed circuit handling course. Greg Watkins, product marketing manager, Ford of Canada, updated media on the exciting new changes, both internal and external. With a breathtaking view of the city, media snapped some postcard-worthy photos, before getting involved in Active Park Assist, perpendicular parking and 180-degree camera demonstrations. 

It wasn’t hard to pick up on the journalists’ awe of the 180-degree camera. Parked in the front seat, one by one, the media watched as a person waltzed by with a stroller. “With the front view camera, you see a view similar to just looking out your window,” said Watkins. “Click the button twice, and you get the 180-degree split view perspective, which gives you an angle that you wouldn’t be able to see normally without inching out. It’s just one more step that Ford is taking to ensure safety for the driver and all those around them.”

Media then took their time cruising around the city, experiencing the new fun-to-drive features at their own leisure. Before long, it was time to give meaning to the theme “Living on the Edge,” as brave individuals were pushed to their limits atop the CN Tower. The EdgeWalk encouraged participants to hang their entire bodies, both forwards and backwards, 356 metres (1,168 feet) over the city.