OREANDA-NEWS. Schibsted Media Group, a leading international online classifieds and media company that engages over 200 million consumers across 30 countries and AppNexus, the world’s leading independent advertising technology company, today announced an exclusive partnership that makes AppNexus the full-stack advertising technology platform for Schibsted’s extensive global media properties.

Under the terms of the partnership, AppNexus will power Schibsted’s integrated ad serving, yield management, forecasting, and marketplace access as well as provide essential infrastructure for Schibsted’s ecosystem strategy.

“This is an important partnership for Schibsted's evolving ecosystem strategy as well as for our Schibsted-developed proprietary advertising product offerings on top of the AppNexus full-stack technology infrastructure. Our Publishing, Classifieds and Growth businesses will be able to benefit from world-leading premium targeting solutions that utilizes Schibsted's unique insights derived from audience behavior data,“ said Frode Eilertsen, EVP Digital and Chief Product Officer (CPO) of Schibsted Media Group.

Under the partnership, Schibsted will become the first AppNexus partner to employ the AppNexus publisher platform, an integrated, full-stack product that powers planning and forecasting, direct campaign management, diverse marketplace sales (including deals, RTB and programmatic guaranteed), ad serving and yield management – all in one seamless solution.

“We are thrilled to deepen our relationship with Schibsted, one of the world’s foremost media and online classifieds companies,” said Brian O’Kelley, CEO of AppNexus. “Publishers need a scaled, independent technology and monetization platform to power their digital advertising. Our fully integrated technology stack will power Schibsted’s diverse media across geographic markets.  This partnership reinforces our deep commitment to helping content producers thrive and grow in a competitive landscape.”

Continued Frode Eilertsen, CPO of Schibsted Media Group “AppNexus has a solid technology strategy and product roadmap and good execution track-record matching Schibsted’s need for cutting-edge infrastructure built to manage global scale and complexity. AppNexus’ full-stack technology infrastructure will act as the foundation for Schibsted advertising product development in the years to come.”