OREANDA-NEWS. September 14, 2015. "Personal transportation is a matter of both need and aspiration,” says Prasad Satyavolu. “The evolution of the connected car is a natural extension of consumer choices. Industry analysts expect investments in the connected car market to exceed \\$40 billion globally by 2025.” Excerpts:

“We believe that connected car, as a concept, will branch out into multiple areas of consumer convenience, such as seamless urban mobility, assisted driving, driverless cars, and car-sharing, targeted at addressing issues such as road congestion and driving stress and offering better freedom of mobility to senior and differently-abled citizens.

At Cognizant, we are focused on conceptualizing and building solutions to address current and future programs in this space. These solutions require deep understanding of manufacturing, telematics and in-vehicle systems, as well as consumer behavior.

M2M presents a significant opportunity for innovation across a range of industry sectors. Eliminating waste and inefficiencies and optimizing resources are some of the key applications of M2M.

We are executing our strategy roadmap that has multiple dimensions of solutions and services, including consumer electronics and personal gadgets, customer applications and analytics, security and safety.

In a number of live projects, Cognizant innovations are assisting global OEMs in the automotive space. Specific areas include consumer-centric applications of connected car, in-vehicle systems, analytics and compliance for automakers.

We are offering end-to-end connected car solutions and services from the car OEM standpoint. They can be categorized as ‘Inside the Car’ (in-vehicle systems development, testing and implementation), ‘Outside the Car’ (consumer-facing apps, integration with dealer/OEM systems), and ‘Around the Car’ (urban mobility, cross-industry monetization, and so on).

We believe the features of a connected car are now a part of a car buyer’s basic expectation. As a result, differentiation amongst OEMs will come from their ability to provide complex feature sets (such as integration with lifestyle needs based on demographics). New vehicle programs at OEMs are typically trying to address these growing requirements where the likely payoff is expected.

Car360 is our umbrella solution that demonstrates this approach. The solution is focused on car buyers’ experience across the entire lifecycle of engagement with the vehicle, namely, research, buy, drive and resale phases. Our Car360 platform seamlessly manages multiple sources of information/data and delivers consumer apps based on demographic/vehicle segment maps. This library of pre-built apps cuts across multiple devices (in-vehicle touchscreen, smartphone, smartwatch and other wearables) and customer touch-points. 

Car360’s reference architecture and framework are also beneficial for OEMs as they embark on data analytics and integrate different parts of the automotive ecosystem.”