OREANDA-NEWS. September 10, 2015. The Ford Taurus media test drive was successfully held recently. This was the third batch, which followed mass, online, lifestyle and buff media sessions. This KOL session was attended by 23 key opinion leaders recognized as top experts in the auto industry. Not only did they get to experience the charm and fun of driving a Taurus, they were also able to communicate in-depth with Changan Ford’s top management.

The event earned praise from influential KOLs, where the pre-sale price of the Taurus was also announced. The exceptional experience of the test drive, will allow the KOLs to provide strong support to the marketing and pre-selling of the Taurus. The event also strengthened the position of the Taurus as a business sedan, and further emphasized product advantages during pre-sale and launch periods.

The current test drive is a business-class experience, tailored to the media so that they can better describe to customers what they will ultimately experience. The event’s theme, exclusive privileges and top-notch technology, is well played out in the executive airport reception, customized event details and business-style test route planning. The media was given a look into an elite lifestyle and shown the power of the Taurus in both formal and causal settings, further cementing its business-executive status.

There were a total of 84 journalists from 67 national media outlets, grouped into three batches. The first batches were made up of mass, online and lifestyle media, while the second batch, was reserved for buff media. The last group consisted of the KOL session.

The success of the Taurus Media Test Drive would not have been possible without the full support of management and the concerted effort of all departments. We sincerely thank members of the Brand Team, Project Team, VE Team, the purchase & financial department, the Hangzhou Plant, and the local dealers.

The following is the flash report on the KOL session (Batch three):

The KOL session was reserved for those recognized as experts of the auto industry, all participated in the test drive. They were able to fully appreciate Taurus’s first-class appeal, thanks to product presentation characterized by prestige and intelligent technologies.