OREANDA-NEWS. September 09, 2015. Ford and its vehicle lineup made an appearance at the Chengdu Auto Show recently, showcasing its outstanding imported product lineup to Sichuan consumers. During the show, the price for the new Ford Focus ST and the pre-sale prices for the new Ford Explorer were also announced.

The price for new Focus ST will range from RMB 259,800 to RMB 265,800, while the pre-sale price for the new Explorer will start at RMB 490,000 and go up to RMB650,000. The legendary Ford Mustang V8 was also on display, together with the new 2.3L model.

Nine local media and 10 national media from various outlets were invited to a media roundtable, where JD Tang, sales and client service director, Ford Marketing, shared the latest in 2015 Ford sales performance as well as the current models displayed on stage, focusing on the new Explorer. He also addressed major questions regarding dealer networks. During the interview, Tang also showed confidence in Ford China’s future product lineup.

Tang was also invited to the Autohome booth for an interview, where he would introduce vehicle models, highlighting the new Explorer and Focus ST.

The roundtable was appreciated by local and national media, allowing them to learn more about product and company updates in China. The show also provided a great opportunity for Ford to build and reinforce media relations. Media would comment on the roundtable as well as Ford’s newest offerings for 2015.

“I’m glad to see Ford achieving such good sales in China with its imported product lineup. As one of the most renowned automakers in China and in the world, Ford has successfully brought quite a few excellent vehicle models into the Chinese market.”

-       Pu Peng, Tianfu Morning Post

“It is great to see the Mustang V8 displayed on stage. As an American icon, Mustang highly represented the heritage and enthusiasm from the American nation. I’m excited to imagine how powerful the V8 engine can be, and the loud sound the vehicle can make. I really look forward to testing driving the vehicle soon.”

-       Zhang Hailong, Yiche

“Ford has paid a lot attention to high performance vehicles in recent years, with the official announcement of New Focus ST, more choices are provided to consumers. The price of New Focus ST is very tempting, thanks to its first class driving experience provided by the strong powertrain and precise tuning. Compared to VW Golf GTI, which I think is the main competitor of Focus ST, Focus ST can definitely win with a better price and imported background.”

Zhang Qiangqiang, Netease