Will the "Chinese" increase their share in the Russian market?
OREANDA-NEWS. News that KAMAZ will produce in Russia Chinese passenger cars Hawtai opened a new surge of interest in the prospects of Chinese brands in Russia. On September 6th, during an online conference on Finam.ru, dedicated to the Russian car market, car business experts were asked to express their opinion about this turn of events in the history of the largest domestic plant.
Before the crisis the share of Chinese passenger cars in the Russian market has grown (up to 4%), but now it falls (about 2%). While this trend is obvious - they are looking actively for partners and sites in Russia to open assembly plant. And in light of the strengthening of the Russian-Chinese partnership we can expect other Chinese automakers in Russia. So the leading analyst of the agency "AUTOSTAT", Azat Timerhanov, says.
The quality of Chinese cars are gradually getting better, but there is no reason to predict that they will capture a significant share of the Russian market, said Vladimir Miroshnikov, Director of the dealership "Rolf City". He believes that because of the current economic situation, many Chinese brands will leave the Russian market. Those will stay that are ready to invest in development in Russia and those that think seriously about the dealer network.
Most likely, the Chinese cars in our country will be in demand, but they will be a niche product, as in the country there is a pent-up demand for cars, says the leading expert of "Finam Management", Dmitry Baranov. And as the argument he presents the following: cars from China entered the Russian market too late; As a rule, cars from China - are copies of the models leading manufacturers, they do not have almost original own developments.
In this way it was interesting particularly the opinion of expert, who is in the midst of Russian-Chinese cooperation and he spoke in the framework of the on-line conference. "In China, there are more than 100 car manufacturers, and they all want to work in the Russian market,” - says Alexander Gnezdyuk, Deputy General Director of ZOTYE MOTORS RUS. - But many of them scares not only a crisis, but the few information about the conditions and characteristics of the market. And there are Chinese companies that are confidently moving forward in China and go on boldly to the market in Russia. Company ZOTYE is in a dozen leading Chinese brands in the domestic market. And now it goes boldly to Russia. It goes through the creation of the Russian manufacture. Chinese brands have one problem in the Russian market - a lack of confidence and mistrust in the car brand. This distrust was born 5-7 years ago. Now the situation has changed, as cars are not inferior to European and Korean brands, service and warranty are provided by specialists and spare parts. The decline in sales today - is a reduction of the total market. Chinese cars will increase their share with the growth of the market, and it is a natural way".
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