02.09.2015, 02:05
100 Years and Counting: Dodge Charges Into Next 100 Years Consolidated With SRT; Focused on Performance Roots
OREANDA-NEWS. September 02, 2015. ACRs, 1 of 1s, Hellcats, Scat Packs, R/Ts, GTs, Blacktop Packages and Super Track Paks fill the Dodge and SRT lineups for 2016. Now, fully consolidated with its SRT high-performance brand, Dodge is charging into its next 100 years focused squarely on performance.
The consolidated Dodge and SRT brands offer a complete lineup of performance vehicles that stand out within their own segments. Dodge is the “mainstream performance” brand within the FCA US LLC showroom. SRT is positioned as the “ultimate performance” halo of the Dodge brand, together creating a complete and balanced performance brand with one vision and one voice. And the message is being received.
“Dodge strives to turn everyday vehicles into personal statements. Our vehicles are modern, performance cars that deliver that visceral feel that reminds buyers why they fell in love with driving in the first place,” said Tim Kuniskis, President and CEO — Dodge and SRT brands, FCA US LLC. “At an average age of 44 years old, the Dodge brand customer is now the youngest in the entire industry, and we can tell by the continuous drop in the average age of our customers that our message is resonating in the marketplace.”
The Dodge brand has a drive to innovate and a passion to engineer vehicles that are faster, better or smarter and deliver an attitude that was built into the brand by the Dodge brothers themselves a century ago.
With 100 years of history to build on, as well as the innovative spirit of its founders, Dodge is taking the best of its innumerable successes over the years – the technological advancements of the ‘30s and ‘40s, design evolution of the ‘50s, the racing heritage of the ‘60s, the horsepower of the ‘70s, the efficiency of the ‘80s and unbelievable styling of the ‘90s – as it paves the road to its future.
From muscle cars to compact cars, minivans, crossovers and full-size SUVs, the Dodge brand’s full lineup of 2016 models deliver best-in-class horsepower, class-exclusive technology, unmatched capability and a slew of cool features, such as LED headlamps, Dodge signature racetrack tail lamps, dual exhaust, 8.4-inch touchscreen infotainment centers and 7-inch thin-film transistor (TFT) customizable gauge clusters, to name a few.
For the 2016 model year, Dodge is back with its ultimate performance halo car in the form of a new 2016 Dodge Viper ACR, the fastest street-legal Viper track car ever. It joins the recently repositioned Viper, which can now be customized in more than 50 million ways through the new Viper 1 of 1 customization program. The new 2016 Dodge Viper ACR joins the 2016 Charger and Challenger, including the wildly successful Hellcat models, Dart, Durango, Grand Caravan and Journey, including the popular Crossroad and new Crossroad Plus model.
The Dodge brand’s passionate fan base is huge and growing. Dodge has a total of more than 4 million Facebook followers; the Challenger alone has more than 1.5 million fans, which is more than many entire brands. Dodge fans and owners can get involved with the brand by going to www.dodge.com, Facebook at www.facebook.com/dodge and to the Dodge brand’s blog at www.redlinedodge.com.
About Dodge Brand
The Dodge brand is America’s mainstream performance brand. With the purification of the brand and consolidation with SRT, Dodge is getting back to its performance roots with every single model it offers. The Dodge and SRT brands offer a complete lineup of performance vehicles that stand out within their own segments. Dodge is the “mainstream performance” brand and SRT is positioned as the “ultimate performance” halo of the Dodge brand, together creating a complete and balanced performance brand with one vision and one voice.
The consolidated Dodge and SRT brands offer a complete lineup of performance vehicles that stand out within their own segments. Dodge is the “mainstream performance” brand within the FCA US LLC showroom. SRT is positioned as the “ultimate performance” halo of the Dodge brand, together creating a complete and balanced performance brand with one vision and one voice. And the message is being received.
“Dodge strives to turn everyday vehicles into personal statements. Our vehicles are modern, performance cars that deliver that visceral feel that reminds buyers why they fell in love with driving in the first place,” said Tim Kuniskis, President and CEO — Dodge and SRT brands, FCA US LLC. “At an average age of 44 years old, the Dodge brand customer is now the youngest in the entire industry, and we can tell by the continuous drop in the average age of our customers that our message is resonating in the marketplace.”
The Dodge brand has a drive to innovate and a passion to engineer vehicles that are faster, better or smarter and deliver an attitude that was built into the brand by the Dodge brothers themselves a century ago.
With 100 years of history to build on, as well as the innovative spirit of its founders, Dodge is taking the best of its innumerable successes over the years – the technological advancements of the ‘30s and ‘40s, design evolution of the ‘50s, the racing heritage of the ‘60s, the horsepower of the ‘70s, the efficiency of the ‘80s and unbelievable styling of the ‘90s – as it paves the road to its future.
From muscle cars to compact cars, minivans, crossovers and full-size SUVs, the Dodge brand’s full lineup of 2016 models deliver best-in-class horsepower, class-exclusive technology, unmatched capability and a slew of cool features, such as LED headlamps, Dodge signature racetrack tail lamps, dual exhaust, 8.4-inch touchscreen infotainment centers and 7-inch thin-film transistor (TFT) customizable gauge clusters, to name a few.
For the 2016 model year, Dodge is back with its ultimate performance halo car in the form of a new 2016 Dodge Viper ACR, the fastest street-legal Viper track car ever. It joins the recently repositioned Viper, which can now be customized in more than 50 million ways through the new Viper 1 of 1 customization program. The new 2016 Dodge Viper ACR joins the 2016 Charger and Challenger, including the wildly successful Hellcat models, Dart, Durango, Grand Caravan and Journey, including the popular Crossroad and new Crossroad Plus model.
The Dodge brand’s passionate fan base is huge and growing. Dodge has a total of more than 4 million Facebook followers; the Challenger alone has more than 1.5 million fans, which is more than many entire brands. Dodge fans and owners can get involved with the brand by going to www.dodge.com, Facebook at www.facebook.com/dodge and to the Dodge brand’s blog at www.redlinedodge.com.
About Dodge Brand
The Dodge brand is America’s mainstream performance brand. With the purification of the brand and consolidation with SRT, Dodge is getting back to its performance roots with every single model it offers. The Dodge and SRT brands offer a complete lineup of performance vehicles that stand out within their own segments. Dodge is the “mainstream performance” brand and SRT is positioned as the “ultimate performance” halo of the Dodge brand, together creating a complete and balanced performance brand with one vision and one voice.
From muscle cars to compact cars, minivans, crossovers and full-size SUVs, the Dodge brand’s full lineup of 2015 models deliver best-in-class horsepower, class-exclusive technology, unmatched capability and a slew of cool features, such as LED headlamps, Dodge signature racetrack tail lamps, dual exhaust, 8.4-inch touchscreen infotainment centers and 7-inch thin-film transistor (TFT) customizable gauge clusters, to name a few. For the 2015 model year, customers will be able to drive the new 2015 Dodge Charger and Challenger, as well as the Dodge Challenger SRT Hellcat and Charger SRT Hellcat. The Dodge brand lineup also includes the 2015 Dodge Dart, Durango, Grand Caravan and Journey, including the new Crossroad model, and its flagship, the Dodge Viper.
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