Yokogawa Establishes Corporate Brand Slogan to Encourage Creation of Value and Pursuit of Growth with Customers
About the corporate brand slogan
The decision to create this new slogan has its origins in dramatic shifts in our business environment that are the result of globalization, the transition to a multipolar world order, and the industry changes that are accompanying the increasing integration of things and information. In response, Yokogawa has drawn up a long-term business framework and formulated a vision statement that reads, Through "Process Co-Innovation", Yokogawa creates new value with our clients for a brighter future. We are now accelerating our efforts to bring about a transformation that will allow us to sustain growth for another 100 years. To share the essence of this vision statement with our stakeholders and encourage all employees to join forces in the pursuit of this initiative, Yokogawa has established the corporate brand slogan of Co-innovating tomorrow.
The term Co-innovating conveys our determination to engage in the co-creation of value through the development of solutions in long-term partnerships with our clients. tomorrow expresses our resolve to move steadily into the future one step at a time.
Under this new slogan, Yokogawa will seek to establish even stronger bonds of trust with its customers by working with them to create value and stimulate growth.
About Yokogawa
Yokogawa's global network of 88 companies spans 56 countries. Founded in 1915, the US\\$3.5 billion company engages in cutting-edge research and innovation. Yokogawa is active in the industrial automation and control (IA), test and measurement, and aviation and other businesses segments. The IA segment plays a vital role in a wide range of industries including oil, chemicals, natural gas, power, iron and steel, pulp and paper, pharmaceuticals, and food.
Комментарии