Kalibrate Technologies Reports on SaaS Contract Win
Kalibrate has been selected to support Morrisons Petrol Pricing commitments through its SaaS offering, which will provide Morrisons with a fully automated petrol pricing solution. Morrisons has, for the first time, decided to outsource this area of its business due to its increased scale and ongoing market complexities, which will allow it to more efficiently monitor and manage fuel prices.
Under the terms of the contract, Kalibrate's SaaS solution will manage Morrisons' competitive fuel prices and demand on a real-time basis across its 336 UK petrol filling stations.
Kalibrate's SaaS offering allows clients to access its products and services in a cloud environment. This offers the fuel retail industry an expert source for intelligence, insight and action to support faster, more confident decisions and is fully mobile enabled via desktops, tablets or smart mobile devices.
On securing the contract, Bob Stein, Chief Executive Officer of Kalibrate, said:
"We are very pleased to have been awarded this SaaS contract by Morrisons, a leading UK grocer and petrol retailer. Our Kalibrate Pricing Cloud will provide Morrisons with enhanced accuracy, consistency, speed of execution and intelligence.
"With the UK being one of the most competitive retail petroleum markets in the world, it is imperative that retailers have fully automated pricing solutions to generate optimal prices to the consumer and meet the changing demands of the market on a timely basis. This contract win is testament to the continued strong demand that we see for our SaaS-based solutions."
Commenting on the contract, Mark Todd, Morrisons Petrol Category Director, said:
"Customers keep telling us that price is the biggest driver of where to refuel. This decision is consistent with our commitment to ensure that price is never a reason that a customer would choose to shop elsewhere. It's a matter of trust and the Kalibrate Pricing Cloud gives us the ability to continue to do that at our petrol stations."
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