OREANDA-NEWS. Huawei today announced that the 2nd Ultra-Broadband Forum (UBBF) will run from September 8-9 in Madrid, Spain. Jointly organized with the UN Broadband Commission and Telefonica, this year's UBBF is themed UBB 2020: Towards a Gigaband World, and will bring together industry experts and futurists to discuss the evolution of the ultra-broadband industry, the future landscape of broadband, as well as share their experiences and success stories.

Currently, over 100 global operators have announced that they will increase their investment in fixed broadband and networks. As the broadband industry develops rapidly, regulatory organizations have improved, or plan to improve broadband. The global fixed broadband industry has entered an important evolutionary phase, defined by Huawei as the Gigaband era.

At UBBF, Huawei will explain and demonstrate the results of its UBB 2020 Strategy, which aims to utilize Gigaband and fixed mobile convergence 2.0 (FMC2.0) to build a better connected world that enables industry players to embrace new applications, business models, and an industry ecosystem brought about by ultra-broadband. Huawei's key network concept for developing its products and solutions to support UBB 2020 is ultra-broad, simple, and agile.

Also at the event, futurists from Singularity University, a California Benefit Corporation part university, part think-tank, part business-incubator located in Silicon Valley, will discuss how future technologies such as the ultra-broadband era will change people's lives with input from top industry experts. What’s more, experts from the world's top operators, over-the-top content players, together with industry chain Chief Experience Officers (CXOs), will give their views on the opportunities and challenges delivered by video services and the Smart Home field. Other hot topics on the agenda include how business models and service innovation optimize the industry structure, and how to implement network reconstruction.

The UBBF not only provides a communication platform for industry players, but also builds a bridge for industry development and future innovation. Huawei believes that it is this openness and cooperation that will lead to an all-win situation for industry players in the Gigaband era, taking it another step closer to realizing a better connected world.