OREANDA-NEWS. Carrefour announces that it has entered into exclusive negotiations with Altarea Cogedim for the acquisition of 100% of the shares of Rue du Commerce.

With more than 5 million unique visitors per month, Rue du Commerce is a major player in the non-food e-commerce market in France and boasts a strong brand, significant traffic and an extensive client base.

This acquisition would allow Carrefour to accelerate its omni-channel strategy in France and strengthen its position in non-food e-commerce by leveraging additional expertise.

The completion of the transaction is subject to the signature of final agreements following consultations with Rue du Commerce’s employee representative bodies and to the approval of the relevant antitrust authorities.