Shvabe has Penetrated Into New Market in South of Africa
OREANDA-NEWS. Shvabe Holding ensured intellectual protection of the brand in the South of Africa, in the Republic of Botswana.
The registration of trademark in the Latin and Cyrillic alphabet by 7 classes of International classification of goods and services will enable the Holding to carry out sales ofabout 6.5 thousand names of its own output products. In addition, the availability of unique rights to use the trademark will enable Shvabe to render maintenance services to partners, implement various scientific and educational projects.
"Borswana is a new market for Shvabe." The first contacts with our partners in the South of Africa were performed in 2013. Then we implemented a supply of medical engineering products to country's medical treatment institutions. At present Botswana is a country with develolped industry and a great growth potential. Apart from development of the medical trend in our cooperation,we are also planning to carry out a search of new partners in the sphere of light engineering and optical equipment", told Anatoliy Sludnykh, Shvabe JSC's deputy general director for sales, foreign economic activity and marketing.
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