Ford Launches the New B-MAX to South African Media in Johannesburg
The launch took the form of a half day event, comprising 80 representatives over three rotations from automotive, lifestyle and consumer media.
Liz Venter, B-Car Brand Manager hosted the business sessions; while Dion Chang, a well-known trends analyst, provided some insights into understanding the consumer mind-set, specifically the innovative use of space in modern society. Jeff Nemeth, President and CEO also joined the media for a casual lunch.
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