OREANDA-NEWS. August 19, 2015. SSE has bottled the ‘sound of victory’ to mark its co-sponsorship of ITV’s coverage of the Rugby World Cup.

The spine-tingling sound of thousands of rugby fans cheering their country to victory filled the air in London today as international stars from the home nations unveiled the world’s first ever sports bottle that harnesses the power of crowd noise.

The ‘SSE Sounds of Victory’ bottles use unique new technology to lock in crowd noise from some of the most famous moments in rugby history - ready to be released when fans pop the lid. Colin Banks, SSE Head of Sponsorship, said: “The four home nations have big ambitions over the coming month as we head into one of the biggest global sporting events of the year, and they are going to need the huge vocal support of their fans to cheer them on to victory against the world’s best.

“As co-sponsor of ITV’s coverage of Rugby World Cup 2015, we wanted to harness the extreme power and emotion of crowd noise to spur supporters on to get right behind their nation and even share their own Sounds of Victory.

“We have used new technology to bottle the atmosphere from historic rugby moments and are now calling on fans to create their own roar.”

The Sounds of Victory were available at a pop-up shop for one day only with international rugby stars Neil Back (England), Ryan Jones (Wales), Hugo Southwell (Scotland) and Stephen Ferris (Ireland).

SSE is also giving four people the chance to win their very own SSE Rugby House Party with a rugby legend as special guest at their home, plus a brand new TV, surround sound system, rugby shirts, food and drink, and more.

Anyone can enter by submitting their most passionate victory celebration photo and no more than 50 words on why they deserve to win via ITV’s Rugby World Cup website once it goes live at the start of September.

250 runners-up will receive SSE rugby packs that include a rugby ball, a rugby shirt, and much more.

On top of this, SSE customers registered for the SSE Reward scheme can apply to win the Ultimate SSE Reward House Party on the day of the Final at the end of October and the company is also hosting a massive supporter’s party at The SSE SWALEC stadium in Cardiff for its SSE Reward customers in September, which will feature appearances from a number of Welsh rugby legends.