Huawei P8 wins EISA Consumer Smartphone Award
Building on the success of last year’s award?winning Ascend P7, the new Huawei P8 is the culmination of the P series’ rich heritage of style and functionality, and is once again redefining the smartphone market with easy-to-use features that amaze and inspire consumers. EISA praised Huawei for delivering “improved camera performance and surprisingly high?end craftsmanship that gives this affordable device a truly sophisticated appearance.” It highlighted its 2,680mAh capacity battery, f/2 lens developed for better low?light performance and the P8’s excellent 5.2?inch Full HD IPS?NEO display.
The low-light camera performance allows consumers to be more creative using the best light painting facility available on a smartphone and amazing crisp high contrast shots. The P8 also features a compact and powerful dual-antenna design plus rapid switching technology allows the phone to intelligently recognize the best mode reduces dropped calls and maintains a stronger signal.
“We are proud to be presented with this award for the third year in a row. We are committed to challenging the industry and revolutionizing how a smart phone is used - the Huawei P8 is the most user-friendly smartphone for consumers globally,” said Glory Zhang, Chief Marketing Officer, Consumer Business Group (BG).
In August 2014, Huawei Ascend P7 was named “European Consumer Smartphone 2014 – 2015 ” and was praised for its “beautiful glass finish”, “attractive price” and its 8-million-pixel front-facing camera and rear 13-million-pixel sensor with flash and supporting apps. Huawei Ascend P7 is now on sale in over 100 countries and has shipped more than 7 million units since it was launched. In 2013, Huawei had been awarded the “European Consumer Smartphone 2013 – 2014” for the ultra slim 6.18mm Ascend P6.
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