Toyota RAV4 became the leader in the SUV segment in July
OREANDA-NEWS. By the results of sales in July, the first crossover Toyota RAV4 has become a leader in the SUV segment. Last month, Russian dealers of Toyota sold 3131 cars of this model – it is more by 25.8% than the year before. Analysts of the agency "AUTOSTAT" noted that this result was made possible mainly due to the action of special prices on Toyota RAV4, which is available until the end of August at the price of 998,000 rubles. In addition, buyers of this crossover can get additional discount on the program of Toyota trade-in in amount of 100 thousand rubles.
Recall, Toyota RAV4 has already become the fourth model SUV, which reached the first place of ranking by sales this year. Thus, in January-March, the best-selling SUV in Russia became Lada 4x4. The crossover Renault Duster, which remains the best seller in the segment for the first seven months of 2015, became a leader in April and June by the results of monthly sales. And in May, the leadership among SUVs was gained by Nissan X-Trail, which is explained mainly by the market entry of a new generation of model in March, as well as lower prices for X-Trail, announced by the company in May.
As the press service of "Toyota Motor" informed earlier the agency "AUTOSTAT", the company plans to maintain and strengthen its market share in the segment SUV, which in the medium and long term, has a high growth potential in Russia against the background of climatic and road conditions. As noted, SUVs and crossovers are the key products in the Toyota model range with a share of over 50% in sales volume. In 2016, the St. Petersburg plant Toyota, where the business-class sedan Toyota Camry is produced, will begin the production of the second model - a crossover Toyota RAV4.
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