OREANDA-NEWS. By the results of the I half of 2015 sales of Lada cars in Kazakhstan were 16,813 units, by occupying 32.3% of the local car market against 30.4% of year before. Thus, AVTOVAZ continues to strengthen its position of market leader in Kazakhstan, where every third buyer preferred Lada brand, informed the press service of "BIPEK Auto - Asia Auto".

The best-selling model in the country is Lada Granta with 5402 cars. The top-ten of Kazakhstan bestsellers includes also Largus (4022 units), Priora (3680 units), Kalina (2310 units) and Lada 4?4 (1354 units). The increased interest of Kazakh buyers to the estate car Lada Largus and family models Kalina provided these models with the sales growth by 35% and 18%, respectively.

As noted in the " BIPEK Auto - Asia Auto", along with the emergence of new proposals (Lada Granta, automatic transmission, the updated Priora and crossover based on the Lada Kalina), a decisive role has played a depreciation of the Russian ruble in the strengthening of the brand position in the market of Kazakhstan. AvtoVAZ’s products that are manufactured mainly from Russian components got an additional competitiveness through affordable cost, which was not sensitive to fluctuations in foreign exchange rates. Tenge prices for model range Lada in 2015 have been reduced significantly, which enabled the brand to increase its market share, despite the decline in consumer activity.