KIA Picanto occupied a quarter of subcompact segment in Russia
OREANDA-NEWS. For the first seven months of 2015 sales of KIA Picanto in the Russian market were 1233 cars (-54%). As KIA Motors Rus noted, Picanto is a confident leader of segment "A" in Russia, where the share of the model is 25%.
"In this segment, there is a clear separation between the models: either the offered cars are cheap and they are equipped at the lowest level, or they have a good consumer quality, but also a relatively high price. Kia Picanto car is the "golden mean" of A segment: on the one hand, it is a modern, regularly updated car with a wide range of options, good quality performance and modern design, on the other hand, the model has a reasonable price", - the press service of KIA Motors Rus informed the agency "AUTOSTAT".
Recall that at the beginning of May Russian KIA dealers began sales of the updated KIA Picanto, which is available in three- and five-door versions and also seven versions of equipment at the price from 489 900 rubles. Updated Picanto received more powerful and efficient lighting technology: it has the lens projector fog lamps. The exterior of the car has a new shape of the front and rear bumpers, new wheel design.
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