OREANDA-NEWS. August 13, 2015 Ford India just officially launched the new Ford Figo Aspire offering exceptional value to Indian consumers with its compelling price, starting from INR 489,990.

“Ford Figo Aspire breaks all stereotypes and proves that a compact sedan can also have the best of everything, be it stunning design, smart technology, advanced safety and impressive fuel efficiency,” said Nigel Harris, president and managing director, Ford India. “Drawing on our global product development capabilities, we’re proud to have created a car that truly raises the bar in the segment and gives consumers a chance to own what they truly deserve.”

Safety Redefined

Designed from the ground up to protect occupants in the event of a collision, the new Figo Aspire features a robust passenger cage created from high-strength steel, and dual front airbags, standard across the range.

For the first time in a sub-4 meter sedan in India, the Figo Aspire comes equipped with up to six airbags—including side and curtain airbags—for an extra level of protection.

If the vehicle experiences a serious collision, Emergency Assistance uses SYNC and a Bluetooth-paired phone to automatically call emergency responders and provide information about your vehicle and location.

Smart Technology

Acting on the growing need for consumers to stay connected, the new Figo Aspire introduces exceptional smart technologies for the first time in a compact sedan, helping customers integrate their car more easily into their digital lives.

MyFord Dock, a first-in-class feature, offers drivers a unique solution for storing, mounting and charging mobile phones, MP3 players and satellite navigation systems, and for integrating these devices into the car’s entertainment system.

Consumers looking for even greater technological integration can choose a Figo Aspire equipped with SYNC with AppLink, Ford’s advanced in-car connectivity system. SYNC with AppLink allows drivers to control their phone, entertainment and apps hands-free using simple voice commands. In India, AppLink allows drivers to access information about nearby attractions and food destinations with Explore by MapMyIndia, and can keep themselves updated with the latest cricket scores and upcoming fixtures with ESPN Cricinfo. The secure global location-sharing app, Glympse, also lets drivers share their location.

To encourage responsible driving, the Figo Aspire features Ford’s MyKey technology that lets owners program keys with restricted driving modes that encourage good habits, such as increasing seat belt use, limiting vehicle top speeds and regulating audio volume.

Elegant and Efficient Design

Complementing the new Figo Aspire’s smart and safe innovations is a striking, elegant design that sets it apart from competitors. A bold trapezoidal grille and elongated headlamps give the Figo Aspire a substantial yet sporty presence on the road.

Chrome highlights and fine details in the headlight design also add an unmistakably premium touch for discerning car buyers looking to make a statement.

For the first time in a compact sedan in India, the new Figo Aspire boasts sophisticated and comfortable leather seats with adjustable headrests. With the longest wheel base in the segment, the new Figo Aspire will offer class-leading legroom in the front for passengers to stretch out. In the rear, Indian families will appreciate exceptional roominess that allows three adults to sit side-by-side with plenty of head and shoulder room.

To ensure the driver and passengers never need to leave anything behind while on a family getaway, the Figo Aspire will also offer 20 smart storage spaces and convenience features.

Thanks to a powerful automatic climate control system, passengers can enjoy the interior space in even greater comfort. Featuring a high-efficiency compressor and condenser, the air conditioner is able to bring the cabin of a vehicle that has been sitting in the hot sun to below 25 degrees in less than 15 minutes, faster than any of its competitors.

Fun-to-Drive Spirit

True to Ford’s commitment to delivering a fun-to-drive experience, the new  Figo Aspire has been designed and engineered to offer precise, agile and responsive steering, and stable, predictable handling.

Available in four trim levels—Ambiente, Trend, Titanium and Titanium+—customers will have the power of choice with a new and improved 1.2-liter Ti-VCT petrol engine, delivering a peak power of 88 PS and fuel economy of 18.2* km/L and a 1.5-liter TDCi diesel engine, offering a peak power of 100 PS and an outstanding fuel economy of 25.8* km/L. Both of these engines are paired to a responsive five-speed manual transmission.

For those looking for the sophisticated refinement of an Automatic Transmission, the new Figo Aspire will come with a six-speed PowerShift automatic transmission, paired with a 1.5L TiVCT petrol engine, offering a peak power of 112 PS and a fuel economy of 17.2 km/L. The advanced dual-clutch system is backed by a 10-year or 100,000 km warranty.

This unmatched performance of new Figo Aspire is made possible by Electronic Power Assisted Steering (EPAS), which provides light steering effort at low speeds, for parking and in-city maneuvering, and heavier, more precise feel at high speeds for greater stability and confidence on highways. EPAS also makes for a quieter vehicle with fewer components drawing engine power, which helps to improve fuel economy.

The new Figo Aspire is available in seven all-new colors: Ruby Red, Sparkling Gold, Oxford White, Tuxedo Black, Deep Impact Blue, Ingot Silver and Smoke Grey. The Figo Aspire is built in Sanand, Gujarat, at Ford’s newest manufacturing plant.?