OREANDA-NEWS. August 11, 2015. Hyundai Motor America today announced that Dean Evans has been named its vice president/chief marketing officer. Evans, former chief marketing officer of Subaru of America, will be responsible for all Hyundai marketing and advertising activities in the United States.

Evans will report to Dave Zuchowski, president and chief executive officer of Hyundai Motor America. He will join Hyundai on August 17.

“Dean has a remarkable background, which will prove invaluable to Hyundai as our company moves forward in the ever-changing auto market,” said Zuchowski. “Dean’s proven results-driven approach; a positive, inspiring leadership style; and wide-ranging experience in dealerships, digital marketing and automakers, make him a most valuable addition to the Hyundai executive team.”

Known for his work in brand building and implementing innovative digital marketing programs to drive demand, Evans has also been an entrepreneur-executive in several successful automotive digital marketing start-ups, including serving as CEO of LotLinx Inc.; Vice President of Marketing of Dealer.com, now a Cox Automotive company; and Vice President of Marketing of Dealix.com, now part of CDK Global.

“I am excited to join the world-class Hyundai team. Under Dave Zuchowski’s inspiring leadership, along with a terrific product line, I believe we are well-positioned to grow the Hyundai brand to new heights of awareness, dimension, emotion and clarity.”

 Evans has more than 25 years of deep and broad experience in automotive, including leading roles with automakers, digital marketing agencies and dealerships. He began his career as a Pontiac sales consultant in Boulder, Colorado and spent time as a general manager at a metro Chrysler dealership, as well as at Land Rover.