OREANDA-NEWS. August 06, 2015. Is it real or is it rendered? Thousands of artists, designers and computer scientists attending SIGGRAPH, the world’s top computer graphics conference, will be asking themselves this very question in Los Angeles next week.

We’ll be showing how NVIDIA rendering and light simulation software, and our latest suite of design tools, make it virtually impossible to tell the real from the rendered. And how we’ll enable designers to work faster — and more fluidly — while viewing their creations with unprecedented accuracy as they work.

That’s crucial for designers. All too often, they can’t confidently predict what their digital designs will look like in the real world. Until now, the digital approximations viewed on their workstations haven’t accurately represented the final manufactured product. That’s because they haven’t had the tools to create accurate representations of their products and materials and render them interactively.

“Visualization allows us to explore more iterations and concepts in less time.  More time means we can refine a good design into something truly great and timeless.”

— Matthew Gueller, Senior Surface Designer, Harley-Davidson

So stop by — we’re in booth 500 — and see how that’s changing. Learn about our new technology that is changing how architects and product design teams bring their vision to reality. See live demonstrations showing how users can visualize their creations with physically based rendering. And learn how they’re sharing materials between applications and collaborating with design teams on the other side of the desk or the other side of the world.

Plus, we’ll have an area to show how companies are using our latest virtual reality technologies. See how Ford is using VR in product design. Strap on a headset to experience how WETA Digital is using VR to create deeply immersive movies.

While you’re there, ask how to get a chance to win an NVIDIA SHIELD Android TV box by participating in our “Real or Rendered” competition.

Next door, in our Visual Computing Theater, we’ll feature a dozen talks each day, including NVIDIA experts, partners and customers like Allegorithmic, Dassault Systems, Harley-Davidson, Pixar and Saatchi & Saatchi. They’ll share how they are incorporating NVIDIA’s latest tools and technologies for design visualization.

Our Visual Computing Theater is open to all attendees Sunday through Thursday.