OREANDA-NEWS. August 05, 2015. Ford Brazil held last week the New Focus 4-Door media drive to introduce the new front design and other mechanical and technological improvements in the car to compete in the Brazilian middle-car segment. 

The event gathered around 130 Brazilian media including specialized journalists, bloggers, consumer and online influencers.  Ford chose the Gramado city, in the extremely south of the country, to show the Focus 4-Door version positioning the product as one of the best options in its category.

Besides the visual innovations, one of the key points explored with the media was the new technologies introduced in the segment such as the Active City Stop, the 2nd Generation Park Assist and the Bi-xenon adaptive headlamps. The proposal is to offer the best technology with best value for money.

The media received very well these innovations and pointed out Focus driving dymamics and performance. Focus 4-Door features the SE, SE Plus, Titanium and Titanium Plus versions, all with Direct Flex 2.0 engine and PowerShift six-speed sequential automatic transmission, including an optional "Paddle Shift".    

"Focus 4-Door wants to attract a consumer with different profile in the segment of medium-size cars, which want more trunk space without sacrificing sportiness, performance, technology and fun to drive. The model fully meets the desires of this emerging and enthusiastic customer. So we say that it is a car for those who like car,” says Oswaldo Ramos, Ford Brazil marketing general manager.