Ford Earns Three Segment-Level Awards in J-D- Power 2015 U-S- Automotive Performance, Execution and Layout (APEAL) Study
The all-new 2015 Ford F-150 – the toughest, smartest, most capable F-150 ever –achieved highest ranking for the Large LightDuty Pickup award, which received the accolade for the second consecutive year. In addition, Ford Expedition ranked highest in the Large SUV segment and the C-MAX received the Compact Multi-Purpose Vehicle Award.
According to J.D. Power, the APEAL study, now in its 20th year, is the industry benchmark for new-vehicle appeal, examining how gratifying a new vehicle is to own and drive. Owners evaluate their vehicle across 77 attributes, which combine into an overall APEAL Index score that is measured on a 1000-point scale.
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