OREANDA-NEWS. Nestlé Skin Health,global leader focused on enhancing the quality of life by deliveringscience-based solutions for the health of the skin, today launched its new SkinHealth Investigation, Education and Longevity Development (SHIELD) Center inShanghai.  The Shanghai SHIELD centerwill establish China as one of the anchors in Nestlé Skin Health’s globalinnovation network and is built to foster breakthroughs and collaboration inskin health through medical investigation, education and applications relatedto the convergence of technologies and bio-informatics.  This global initiative is driven by thegrowing, changing and still underappreciated needs of an increasingly ageingpopulation and the need for a life course of healthy skin to enhance well-being.

 “We are very enthusiastic about opening ourfirst Asia-based SHIELD center in Shanghai. It will be a hub for developing solutions to meet China’s growing skinhealth needs and will serve as a platform for collaboration and innovation,”said Mr. Humberto Antunes, CEO of Nestlé Skin Health S.A. and Chairman ofGalderma Pharma S.A.  “We will engagewith scientists and healthcare professionals to create an environment where medicinesand technologies can be combined with bio-informatics to develop preventative, diagnosticand treatment strategies to advance next generation of skin health regimens.”

In 2014 Nestlé Skin Healthannounced its plan to open a global network SHIELD centers around the world tomeet skin health challenges that result from our 21st centurylongevity.  The first SHIELD center willopen in New York City in the fourth quarter of 2015 followed by the Shanghaicenter in the first quarter of 2016 with other location planned in the future.

 “An increasing demand for healthcare in Chinais driven by the ageing population, rapid urbanization and industrial development.Central to this will be good skin health.” said Mr. Benoit Legodec, RegionalDirector of Galderma Greater China. “Galderma, Nestlé Skin Health’s divisionfocused on medical solutions, continuously strives to find innovative solutionsto address a lifetime of skin health needs. The SHIELD network aligns with ourstrong commitment to China – both the healthcare community and consumers – anddemonstrates our care for the ageing group with an ongoing progression ofinnovative technologies and products to protect, serve and enhance skin health.”

China’s ageing challengesare looming and the needs for maintaining and restoring skin health as well astreating skin conditions and diseases are a more essential part of wellness,active ageing and good healthcare than ever before.  According to official statistics, the elderlypopulation in China will reach 248,000,000 by 2020, which accounts for 17% ofthe country’s total population.  Eachyear, there are more and more cases of skin cancer, pruritus and other skindiseases in the elderly population, and they are often associated with aconsiderable amount of physical and emotional burden.

“Nestle Skin Health is trulybreaking ground by taking action to provide real solutions for a healthier andmore active ageing – one of the central and most pressing needs of 21stcentury society,” said Michael W. Hodin, Chief Executive Officer of the Global Coalitionon Aging. “With 1 billion of us over the age of 60 by 2020, the GlobalCoalition on Aging sees Nestle Skin Health’s SHIELD initiative as an importantand leading innovator to enable healthier and more active ageing forindividuals of all ages and society at large. Moreover, we are proud to be partnering with Nestle Skin Health in thisglobal venture, which recognizes that longevity leads to an even greater demandfor healthier skin across our life course.”

“We are delighted to see theSHIELD Center being launched in Shanghai,” said Professor Zheng Jie, Chair ofChina Society of Dermatology. “This center will not only provide new resources,allow local skin health professionals to communicate with experts from otherfields and share experiences with each other, but will also raise awareness ofthe importance of skin health among the public. Skin health is vital to the quality of life and well-being at allages.  Proactive skin care will help usobtain a healthier skin as we age and support a more active aging throughoutour lifetimes.”

Mr. Humberto C. Antunes, CEOof Nestlé Skin Health S.A. and Chairman of Galderma Pharma S.A., Mr. BenoitLegodec, Regional Director of Galderma Greater China, Mr. Didier Leclercq,Managing Director of the SHIELD Network and Mr. Michael W. Hodin, ChiefExecutive Officer of the Global Coalition on Aging, announced the ShanghaiSHIELD center during a launching ceremony today in Shanghai, China, attended bymany skin health professionals, dignitaries and public officials

About Nestlé Skin Health

Nestlé Skin Health’s mission is to enhance quality oflife by delivering science-based solutions for the health of skin, hair andnails. As one of the category’s leading companies, Nestlé Skin Health conductsground-breaking product research to provide both the healthcare community andthe consumer with an ongoing progression of innovative technologies andproducts to protect, serve and enhance skin health. 

About SHIELD

The Nestlé Skin HealthInvestigation, Education and Longevity Development (SHIELD) is a global networkof innovation hubs around the world where healthcare professionals from thefields of dermatology, general medicine, aging, nursing and technology willinteract and work together to enable and promote a life course of healthy skinthrough medical investigation, education and application of convergingtechnologies and bio-informatics.  Theinitiative is a response to the expected rise in skin health needs as theimportance of skin health in the well-being of a rapidly growing agingpopulation has become paramount in the context of healthcare and modernsociety.

About Galderma

Datingback to 1961, Galderma is now present in 80 countries with an extensive productportfolio of medical solutions to treat a range of dermatological conditions.The company partners with health care professionals around the world to meetthe skin health needs of people throughout their lifetime. Galderma is a leaderin research and development of scientifically-defined and medically-provensolutions for the skin, hair and nails.

About the Global Coalition on Aging

The Global Coalition on Agingis dedicated to transforming global aging populations to independent, activeand engaged participants in 21st century economic growth throughhealthy and active aging public policy programs and strategic communications.