OREANDA-NEWS. HP announced today a series of innovations for HP MSA Storage aimed at helping small and midsize businesses (SMBs) become more competitive, including firmware enhancements that can boost application performance plus new systems and connectivity flexibility to help reduce infrastructure costs at small sites.

It has never been easier for small businesses or venture-backed companies to turn ideas into new business models, creating new urgency around the value of time. To stay competitive, companies at all stages must have the ability to respond rapidly to market opportunities and threats. For startups and other SMBs lacking large capital reserves while facing fierce competition, the stakes are high.

HP is helping startups, established SMBs, and customers with small sites increase their competitiveness with low-cost ways to drive faster time to value and easy ways to reduce equipment costs with HP MSA Storage. New firmware enhancements for MSA 2040 Storage help customers make better and faster decisions by accelerating applications as much as 45 percent at no additional cost.2 Several new MSA 2040 bundles lower the cost of deploying hybrid flash by up to 45 percent.3 New SAS connectivity for MSA 1040 Storage makes it the most affordable shared storage system in the market from a major vendor.4

“In the idea economy, time is everything. The smaller the business, the more this is magnified,” said Manish Goel, senior vice president and general manager, HP Storage. “HP is committed to bringing high-impact technologies like flash to smaller customers at incredibly affordable prices – and we are doing it on proven platforms like MSA to give them the power to accelerate their business growth with confidence in their IT infrastructure.”