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OREANDA-NEWS. Porsche dealers in Russia sold 2,090 vehicles for five months of 2015 - 27% more than a year ago. At the same time the Porsche Boxster sales increased by 12% compared to the same period last year.

According to the information given by Porsche Russland CEO Dr. Thomas Sterzel to AUTOSTAT agency, the company applies "Strategy 2018", which provides a number of measures: launch of new products, rapid development of dealer network, marketing and brand development activation. "We see positive results of the" Strategy 2018 ", and continue the chosen path - he says. - I believe that our success is a result of several factors. The most important reason is the fact that Porsche always produces the best sports car, regardless of the segment it is sold in. Brand is very important, and we cannot underestimate this factor. Another component of success is active development of Porsche dealer network in Russia, which makes Porsche closer to the customers. "