OREANDA-NEWS. July 08, 2015. Time Inc. (NYSE:TIME) today announced the acquisition of three companies
that will form the foundation of Sports Illustrated Play, a new
Time
Inc. business devoted to youth and amateur sports.
Sports Illustrated Play is teaming up with leaders in online sports
management to introduce a powerful suite of tools for player
registration, scheduling, communication and scorekeeping.
Two of the acquired companies—League Athletics, based in Tucson, AZ, and
SportsSignup, based in Saratoga Springs, NY—operate digital management
tools that post game scores, keep track of schedules, statistics and
standings and enable participants to register and communicate regularly.
The two companies reach more than 8 million players, parents, coaches,
administrators and other youth sports participants, including over 8,500
leagues and 300,000 teams.
The third acquired business, Southern California-based iScore, operates
a scoring app for youth baseball, basketball, soccer and a multitude of
other sports. The baseball app, for example, provides play-by-play
coverage of approximately 10,000 games each week. The iScore baseball,
basketball and soccer apps are available on iOS devices; iScore baseball
is also available on Android devices.
“These acquisitions establish Time Inc.’s position in a youth sports
space that now consists of approximately 30 million American athletes
aged 5 to 17,” said
Joe Ripp, CEO of Time Inc. “I know firsthand how
team sports can empower children and teens. It is also a source of pride
to older participants, whether they're involved as parents, coaches or
provide moral support. Youth sports are activities that touch one's
entire life span and are a tremendous force of good in the lives of
American families.”
“We believe Time Inc. can bring greater value to this growing segment
and provide a more rewarding experience to its passionate audiences,”
Ripp continued. “This opportunity represents a natural extension of the
trusted Sports Illustrated brand. It was developed internally by
George
Linardos, an involved youth sports dad, who conceived the idea for
Sports Illustrated Play and was a driving force behind the acquisitions
and business plan."
Sports Illustrated Play will be led by
Jeff Karp, who intimately
understands youth and amateur sports and has built some of the largest
brands in mobile, sports and entertainment. A lifelong athlete, Karp
grew up playing competitive tennis and now has three daughters who play
in multiple youth sports leagues. He oversaw two of the top-10-grossing
iPad apps, and he helped build EA Sports into a global leader in the
digital interactive space. Karp held executive roles at Electronic Arts,
Zynga and GSN Games, prior to which he spent seven years at Wilson
Sporting Goods.
“I’m honored to have the opportunity to lead Sports Illustrated Play and
heighten the youth sports experience,” said Karp. “Anyone who has a
child participating in youth sports today will tell you that this
experience can be enhanced. Our vision is to work with partners and
advocate participation that will help foster a broader sense of
community. We are committed to building on the strength and power of the
Sports Illustrated brand and to bringing forth what is best about youth
and amateur sports: participation, inclusion, fun, teamwork and—most of
all—the pure love of the game.”
About Time Inc.
Time Inc. (NYSE:TIME) is one of the world's leading media companies,
with a monthly global print audience of over 120 million and worldwide
digital properties that attract more than 120 million visitors each
month, including over 50 websites. Influential brands include People,
Sports Illustrated, InStyle, Time, Real Simple, Southern Living,
Entertainment Weekly, Travel + Leisure, Cooking Light, Fortune and Food
& Wine, as well as more than 50 diverse titles in the United Kingdom,
such as Decanter, Horse & Hound and Wallpaper*. Time Inc. is home to
celebrated events and franchises, including the Fortune 500, Time 100,
People’s Sexiest Man Alive, Sports Illustrated’s Sportsman of the Year,
the Food & Wine Classic in Aspen, the Essence Festival and the biennial
Fortune Global Forum. Hundreds of thousands of people attend these live
media events each year. Time Inc. also provides content marketing,
targeted local print and digital advertising programs, branded book
publishing and marketing and support services, including subscription
sales services for magazines and other products, retail distribution and
marketing services and customer service and fulfillment services, for
Time Inc. brands and third-party clients, including other magazine
publishers.
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