CP and All Vision Partner to Develop Advertising Infrastructure
OREANDA-NEWS. Canadian Pacific and All Vision LLC (All Vision) are pleased to announce an agreement to enter into a multi-year venture to develop strategic outdoor advertising infrastructure along CP's right of way.
Van Horne Outdoor (VHO) represents the next step in CP's real estate ventures.
"This fits well with CP's strategic approach to our real estate assets as All Vision is well positioned to assist us in unlocking value in the outdoor advertising space," said Mark Wallace, CP's Vice-President, Corporate Affairs and Chairman of VHO. "All Vision is an expert in this field and we look forward to this multi-year partnership to optimize CP's assets."
The VHO joint venture will leverage All Vision's expertise in outdoor advertising to develop new outdoor infrastructure that will generate long-term revenue and shareholder value. The agreement will focus on constructing digital advertising infrastructure and the management of CP's licenses for over 700 existing sign boards located on the railway's right of way.
"It is a privilege and honour to work with Canadian Pacific on this progressive opportunity to create significant and sustainable long term value for both companies," said Greg Smith, CEO of All Vision LLC. "This partnership represents a further step forward in solidifying our position as the leader in the management and development of outdoor advertising assets across North America."
CP has nearly 14,000 miles of track and right of way spanning the continent.
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