OREANDA-NEWS. June 22, 2015. BB&T Dealer Finance, a segment of BB&T Dealer Financial Services, today announced the launch of a nondiscretionary dealer compensation program, providing a competitive automobile financing program that eliminates pricing discretion in the consumer transaction.

"We are committed to the fair and equal treatment of all consumers," said Derek Lane, BB&T Dealer Financial Services manager. "The automobile finance industry provides a valuable service, and we highly value our long-standing dealer relationships. This new program will strengthen the process long-term for both consumers and our dealer clients."

The program changes will go into effect on July 1, 2015, and will no longer allow dealer markup on retail installment sales contracts. BB&T Dealer Finance will instead offer a flat-fee dealer compensation program.

About BB&T Dealer Financial Services
BB&T Dealer Financial Services originates loans to consumers on a prime and nonprime basis for the purchase of automobiles. Such loans are originated on an indirect basis through approved franchised and independent automobile dealers throughout the BB&T market area and nationally through Regional Acceptance Corporation. Based in Greensboro, N.C., this segment also originates loans for the purchase of boats and recreational vehicles originated through dealers in BB&T's market area. In addition, financing and servicing to dealers for their inventories is provided through a joint relationship between BB&T Dealer Financial Services and BB&T's commercial sales teams.

About BB&T
BB&T is one of the largest financial services holding companies in the U.S. with \\$189.2 billion in assets and market capitalization of \\$28.2 billion as of March 31, 2015. Based in Winston-Salem, N.C., the company operates 1,875 financial centers in 12 states and Washington, D.C., and offers a full range of consumer and commercial banking, securities brokerage, asset management, mortgage and insurance products and services. A Fortune 500 company, BB&T is consistently recognized for outstanding client satisfaction by the U.S. Small Business Administration, Greenwich Associates and others. More information about BB&T and its full line of products and services is available at BBT.com.

SOURCE BB&T Corporation

For further information: Brian Davis, Vice President, Corporate Communications, (336) 733-2542, Brian.Davis@BBandT.com