OREANDA-NEWS. June 19, 2015. Bluewolf, a global business consulting firm, announced its successful collaboration with INTO University Partnerships, a global education partnering organisation that forms long-term joint ventures with widely respected universities in the United Kingdom, United States, and China. Bluewolf helped INTO configure and extend Salesforce Marketing Cloud to develop dynamic email marketing campaigns, increase conversion rates, and move potential students from leads to closed opportunities.

"We are passionate about delivering world-class experiences that drive deeper engagement with students," said Nick Wright, Marketing Cloud Project Manager, INTO University Partnerships. "Bluewolf's expertise with Salesforce was a unique point of differentiation for us to make our digital interactions more meaningful. With their help, we are able to streamline complex marketing campaigns into distinctive email marketing content that speaks directly to the individual student and guides them to their academic goals."

INTO recruits nearly 12,000 students from 128 countries a year to provide remarkable undergraduate, graduate, and exchange student experiences. Specifically in the UK, INTO partners with leading universities including the University of Exeter, City University London, and University of East Anglia. To reach students across varying interests and geographies, INTO needed highly personalised email content to build engagement with students and move them through the lifecycle, from first contact to application, offer acceptance and pre-arrival at the university.

Bluewolf designed a solution for INTO that enabled its existing Salesforce CRM to drive targeted email campaigns. Using Salesforce Marketing Cloud's data modelling tools, Bluewolf configured the solution to increase personalisation and reduce complexity in creating and deploying multiple email nurture paths. Previously, students with more than one successful application had received multiple emails for each opportunity, risking email fatigue; they now receive one email detailing all of their applications. The email content is available in four different languages for usage in three continents.

"Higher education institutions are increasingly looking to cloud technology to get closer to their students and better meet their expectations," said Shane Sugino, Director of Higher Education, Bluewolf. "INTO is a leading innovator in its industry and providing digital connections and valuable content with students in ways they expect and desire. Our six month implementation is recently complete, and we're excited to see great results once deployed."