Childhood Vehicle Playsets Meet the Information Age at the Tokyo Toy Show
OREANDA-NEWS. June 18, 2015. Although "Hajime" means "beginning" in Japanese, it is actually the sixth member of Toyota's Camatte family, following the Sora, Daichi, Takumi, 57s and 57s Sports that debuted at previous Tokyo Toy Shows. The Hajime was named to signify that the fun has just begun with the Camatte concept and there is much more to come.
Building on Camatte's spirit of customizability and fun, the Hajime will feature Camatte's signature swappable exterior panels and adjustable pedals and seat to let kids get in the driver's seat with their parents close behind in the two rear seats.
The Camatte Hajime is a real working car, but won't be drivable during the Tokyo Toy Show. However, kids will still be able to get in, buckle up, turn the steering wheel and push the pedals.
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