OREANDA-NEWS. June 18, 2015. Actress, recording artist and trendsetter Selena Gomez knows a thing or two about beautiful hair, from rocking intricate up-dos on the red carpet to her signature free-flowing waves on the concert stage. Now, Pantene is tapping Hollywood’s “It” Girl to be the face – and hair – for its newest campaign that celebrates the power of strong hair.

“I’ve always loved using Pantene, so it’s a dream come true to be the brand’s newest ambassador. Not only because Pantene stands for strong, healthy hair but also because it encourages women to be their best selves,” says Gomez. “My style is constantly evolving and I love to take risks, so I’m always changing my hair style. I rely on Pantene to keep my hair strong and healthy so I can take on each day with confidence.”

“Pantene has always celebrated beautiful hair and strong women,” says Jodi Allen, Vice President of Hair Care & Color for North America at Procter & Gamble. “I am proud that Selena Gomez is the newest member of the Pantene family. Her talents go beyond being an actress and singer. She is a modern beauty with amazing hair and is a true inspiration.”

Pantene’s “Strong Is Beautiful” campaign will debut in August 2015. Gomez will appear in all elements of the brand’s holistic marketing campaign, including TV, print and digital advertising, in-store displays, public relations and social media.