Shvabe Expands Its Presence in South Eastern Europe
OREANDA-NEWS. Shvabe Holding registered a Cyrillic and a Latin trademark for 16 classes of the International Classification of Goods and Services in the Republic of Montenegro.
Exclusive rights to use its own trademark in Montenegro enable Shave to sell various products, including medical and optical devices, survey instruments and light fixtures. In addition, the Holding will be authorized to conduct research and developments, industrial analysis and training in the country.
"Montenegro is a new market for Shvabe. Our marketing research shows that a promising area for cooperation in this country focused on tourism will be, first of all, light fixtures. We can offer out business partners from Montenegro a wide range of exclusive street lamps and lamps for architectural design, as well as solutions to create energy-saving lighting systems in cities," says Anatoly Sludnykh, Deputy General Director for Sales, Foreign Trade and Marketing, Shvabe JSC.
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