OREANDA-NEWS. Transaero Airlines is rated among Russia's Top Socially Devoted brands in the ranking of Socialbakers, the world's experts in social network analytics. Upon the results of the first quarter of 2015, Transaero became the leader among the Russian airlines being on the second position in the overall ranking of the Russian brands.

Socially Devoted brands are ranked by the percentage of the company's responses to the audience's questions and comments on the official pages of the companies on Facebook and Twitter. According to Socialbakers, in the first quarter of 2015 Transaero Airlines responded to 96.6% of all user posts. This result is higher by 10 percentage points than the average response rate of the world airlines, which is 85.4%.

This is not the first time when Transaero was named among the leaders as the most socially devoted brand in Russia. In January 2015 Transaero was the leader among the Russian brands, while in April it was placed on the second position. In total, over the past three years the company was named for more than a dozen times among Russia's best client focused companies on Facebook and Twitter.

Transaero pays particular attention to developing a dialogue with clients in Internet and today it is the only airline among the Russian largest carriers, which interacts with passengers and answers the maximum possible number of posts and comments on all Russia's popular social networks - Facebook, Twitter, Instagram, VKontakte. The achievements are the results of the team work of the smm specialists of the airline.

The activities on social networks, which are one of the most popular communication tools nowadays, and permanent interaction with passengers, provide the company an opportunity for further enhancement, based on wishes and comments of the company's clients.

Socialbakers' Socially Devoted Brand ranking was started in 2012. To qualify for the ranking, a brand has to respond to at least 65% of audience questions on Facebook and/or Twitter.