OREANDA-NEWS. June 11, 2015. Ford reached 11.4% market share in May, its best result in the last six years in the Brazilian market. The brand also presented the largest increase in the industry participation from January to May, with a gain of 1.5 percentage points compared to the same period in 2014. The Ka was among the three best-selling products with 8,347 units and was primarily the responsible for this growth. Other highlights in sales were the Ka + (sedan version), New Fiesta, EcoSport and Focus.

"The Ka was one of the best-selling models of the whole industry, surpassing traditional products such as VW Gol and GM Onix. It is certainly an excellent result, especially given the current market difficulties," said Oswaldo Ramos, general manager of marketing for Ford Brazil.

According to him, the reason for the Ford Ka success is that it offers a full loaded entry level car without optional packages. There are three very well defined and equipped versions  (SE, SE Plus and SEL). "Consumers today want to get to the store and find the car they saw on the internet, with no surprises. The Ka offers this, with full transparency," he adds.

In the same line, Ka + consolidated its presence in the compact sedan segment with 3,360 units. The New Fiesta was another model that had good performance in May with a 15% increase over the previous month and 3,899 units, assisted by the launch of its new Sport version.

The EcoSport remained the same level of segment share with 2,824 units, and stood between the two best-selling SUVs without hurt the sales of Ford models in other segments. Its technology package and the excellent value for money in a broad market range remain as important why buys factors for the EcoSport, a model that has defined the category and continues to lead the segment in the year, with 15,220 units sold so far.

The Focus was the leader of the mid-sized hatch segment with 1,101 units and maintained its leadership in the full year. The combination of technology and sportiness, within its recognized handling, puts the Focus as the best option of its category.