New TV-channels are available in ZALA basic and thematic packages
ZALA interactive television continues to examine audience preferences and presents following changes in TV channels packages.
The channel “Bestseller+” is included in the test mode in the thematic package “KINOmix” instead of the channel “НСТ” (Nastoyshchee strashnoye televidenie), and the channel “Illusion+” is included in the thematic package “KINOmix” instead of the channel “CBS Drama”.
The channel “ZHIVI!” is included in the test mode in the thematic package “Na divane” instead of the channel “Telecafe”. The “Outdoor Channel” is available in the thematic package “Poznovatelny” instead of the channel “Galaxy”.
RUE Beltelecom shapes the content of service packages of ZALA interactive television with due account of target audience demands. New channels are offered to the subscribers in a testing mode to examine audience preferences and interests. Following the results of the testing, the final selection of the channels will be performed for inclusion into each package on a permanent basis.
More details about new channels:
“Nauka”
“Nauka” channel is apopular scientific educational TV-channel about achievements of Russian and words science.
This channel is devoted to unique developments, new technologies, scientific discoveries and innovations.
Characters of movies are scientists, engineers, inventors - people, who change our word each day. “Nauka” channel narrates and demonstrates how our world is organized, how technologies work, how things surrounding us are created.
The main goal of“Nauka” channel is the popularization of Russian science. The mission of the channel is to draw the audience into the world of science, to amaze, educate and extend boundaries of knowledge and understanding of phenomena and processes; to showclose structures, get into classified laboratories,explain the most complex scientific andengineering procedures using all currently available audio visual facilities and 3D computer graphics.
Illusion+
Foreign movies and TV-series of different genres and styles: comedy, romance, action, fiction, animation.
Bestseller+
24x7 channel of popular national TV serials. The channel presents prime, high budget, bright serials – true bestsellers made by best Russian studios, producers, scenario writers and stage directors.
TOP-20 by average daily viewing time according to TNS.
“ZHIVI!”
“Enjoy your Live!” is the motto of this TV channel, representing a fitness club at home. Programs include – hatha yoga, Chinese gymnastics, aerobics, pilates, bodyflex, dancing-lessons for children and adults.
“Outdoor Channel”
Educational and entertainment channel about active leisure time activities. Themes of the programs: fishing, hunting, outside adventures, off-road motor sport and SUV equipping.
More details about the procedures for rendering ZALA television services are available here.
More details about the terms for connection to interactive television ZALA are available on www.zala.by and by the phone of the call center 130 (free of charge).
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