OREANDA-NEWS. June 05, 2015. Certona, the leader in real-time omnichannel personalisation for the world's largest brands and retailers, today launched Product Finder. Easily integrated with retailers' eCommerce sites, the tool guides shoppers through a series of engaging questions, enabling them to discover new products that revolve around their interests, activities and lifestyles. This unique shopping experience is akin to conversing with a knowledgeable in-store associate. It adds a layer of personalisation to the customer experience to better match shoppers with the products they are seeking.

Through Product Finder, retailers ask customisable, functional, lifestyle and contextual questions, which shoppers answer by clicking on images, buttons, icons or text responses. Answers are collected and used by Certona's automated profiling engine to generate contextually relevant suggestions. Product Finder goes beyond the capabilities of traditional guided selling tools that rely simply on product features, such as fitment, size or color. Built on the Certona®Predictive Cloud™, Product Finder uses explicit question responses to build a more complete picture of the shopper, combining Certona's patented behavioural modeling and personalised search capabilities. It then predicts the products, content and offers that will best resonate with the customer, and in turn better inform retailers' future personalisation and merchandising decisions. As a data-driven system, Product Finder automatically learns what customers "mean" by their answers, keeping results fresh as new products are added to the site's catalog and freeing merchandisers from the continuous and tedious manual effort of analysing and matching answers to products.

"We've had great success with Certona's personalisation technology on our website and we're excited to have launched Product Finder, which we've customised and branded as Joe's Jeans' Style Finder, for an interactive and personal guided discovery experience," said Robert Muzingo, Director of eCommerce & Online Marketing, Joe's Jeans.

"One of the most valuable aspects of the in-store experience is interacting with store associates to get direct feedback from shoppers and have more context. With Product Finder, brands and retailers can recreate that personal touch online and on mobile while delivering an engaging and memorable discovery experience to their customers," said Meyar Sheik, CEO and founder of Certona.

In addition to Product Finder, which helps customers discover products for themselves, this tool can also be used as a Gift Finder. By customising similar functional, lifestyle and contextual questions, Certona Gift Finder aids shoppers in selecting more personal gifts based on the gift recipient's specific tastes and preferences.

As part of Certona's Smart Discovery solutions, both Product Finder and Gift Finder are standalone offerings that allow brands to quickly implement, powered by the Certona Predictive Cloud™. Certona will be demonstrating these latest innovative tools and their Personalised Experience Management capabilities at IRCE (Internet Retailer Conference & Exhibition) at booth 907 in Chicago, June 2-4. To learn more, visit www.certona.com.