OREANDA-NEWS. June 02, 2015. Auchan organized in 2015 a new edition of its "Auchan Challenge", attended by 26 business schools and universities that worked on cases submitted by the hypermarkets in their regions. In each of the five regional branches of Auchan was named a finalist.

"The Auchan Challenge is an original and emblematic event of our extensive relationships operation policy with business schools and universities that takes the form of special partnerships with over 30 institutions. We want to both enable students to discover the richness of our new jobs and claim our employer difference to attract the best talents" said Patrick Peysson, in charge of schools relations for Auchan France.

The finalist teams worked on the resolution of a case study on the attractiveness of our traditional fresh product departments for youth, which is a real business issue for Auchan.

The students, thanks to their personal and academic knowledge were also supported in limited times by their Marketing professor.

The work carried out was of great quality and finally, the IESEG Lille students were awarded as the 2015 Winners of the Auchan National Challenge.