OREANDA-NEWS. June 01, 2015. Nestum®, the line of children’s cereals from NESTL?, and Carrefour Argentina launch the “Bridge the Gap” campaign with the following double purpose: firstly, to raise awareness about the importance of a healthy diet in order to reduce the nutritional gap which can arise in babies aged six months and older; and secondly, to help the nutrition of children from the Civil Association “Por los Chicos”.

The campaign will be active from May 4th to 31st. For each unit of Nestum® sold in Carrefour supermarkets across the country*, Nestum® will donate a portion of cereals to the NGO “Por los Chicos”, a non-profit civil association, that has been working to improve the nutrition of disadvantaged children in our country since 2001. It will also be possible to support the cause and donate by visiting www.llenalabrecha.com.ar. At six months old, babies begin to incorporate additional nutrition besides breast milk. Due to their high nutritional requirements, this is the moment where it is possible to notice a difference between the nutrients that the baby receives and the ones he needs for his development: this is called the nutritional gap. It occurs when the food that a child consumes does not meet his nutritional requirements. If this gap lasts in time, nutritional deficiencies can occur that may affect his development.

* Valid in Carrefour, Market and Express stores