OREANDA-NEWS. On 26 May in Moscow, the results of the first all-Russian project "Dealer of the Year" were announced.  Presentation of diplomas to the winners of the competition took place at the conference "Digital Marketing in the automotive market", organized by AUTOSTAT analytic agency and AutoMarketolog.ru portal, with the support of AvitoAvto Internet site. Experts of two companies analyzed activity of dealer centers and, after the serious competitive selection, revealed the leaders with the best cumulative results.

The project organisers tried to take into account even nuances such as differences in dealing with premium brands and mass brands (each segment has its winners) and regional differences (regional leaders are announced separately). 

The winners are

The best dealer in sales organization:

Premium segment

  • Moscow and St. Petersburg - Audi Center Sever (94.6 points)
  • Other regions - Mercedes-Benz Center KLYUCHAVTO (90.3 points).

Mass segment

  • Moscow - Toyota Center Kashirsky (91.6 points)
  • St. Petersburg - Aksel City-Yug (Volkswagen) (92.1 points)
  • Central district – Avtomir-Nissan-Arkhangelsk (85.2 points)
  • Volga district - Akos-Nissan (Kazan) (95.4 points)
  • Southern district -  Toyota Center Mineralnye Vody (99.7 points)
  • Other regions - AVTOVEK-Chelyabinsk (LADA) (78.6 points). 

The best dealer in after-sales service:

Premium segment

  • Moscow and St. Petersburg - Audi Center Sever (73.2 points)
  • Other regions – Lexus-Krasnodar (85.6 points).

Mass segment

  • Moscow - Autocenter Atlant-M (93.6 points)
  • St. Petersburg - Aksel City Yug (Volkswagen) (73.0 points)
  • Central district - Avtomir Nissan Arkhangelsk (83.1 points)
  • Volga district – Alliance-Motors (KIA, Cheboksary) (81.3 points)
  • Southern district - Toyota Center Mineralnye Vody (93.5 points)
  • Other district - Toyota Center Abakan (75.6 points).

The Best Dealer in Internet Marketing

Premium segment

  • All over Russia - Audi Center Taganka (78.1 points)

Mass segment

  • Moscow - Toyota Center Kashirsky (87.0 points)
  • St. Petersburg - Atlant-M Baltika (Chevrolet) (66.7 points)
  • Central district - Avtomir Nissan Bryansk (65.4 points)
  • Volga district - LADA TransTechService (Naberezhnye Chelny) (70.8 points)
  • Southern district - Renault AAA Motors (Rostov-on-Don) (81.3 points)
  • Other regions – Avtomir Renault Novosibirsk (70.0 points).

The first all-Russian project "Dealer of the Year" was started on 19 March 2015. Authorized dealer centers (over 4,000 centers) all over Russia were invited to participate in it.