OREANDA-NEWS. May 29, 2015. Nestum®, the line of children’s cereals from NESTL?, and Carrefour Argentina, the leading multi-line supermarket chain in the country, launch the “Bridge the Gap” campaign with the following double purpose: firstly, to raise awareness about the importance of a healthy diet in order to reduce the nutritional gap which can arise in babies aged six months and older; and secondly, to help the nutrition of children from the Civil Association “Por los Chicos”.

The campaign will be active from May 4th to 31st. For each unit of Nestum® sold in Carrefour supermarkets across the country*, Nestum® will donate a portion of cereals to the NGO “Por los Chicos”, a non-profit civil association, that has been working to improve the nutrition of disadvantaged children in our country since 2001. It will also be possible to support the cause and donate by visiting www.llenalabrecha.com.ar. At six months old, babies begin to incorporate additional nutrition besides breast milk. Due to their high nutritional requirements, this is the moment where it is possible to notice a difference between the nutrients that the baby receives and the ones he needs for his development: this is called the nutritional gap. It occurs when the food that a child consumes does not meet his nutritional requirements. If this gap lasts in time, nutritional deficiencies can occur that may affect his development.

“We are committed to nutrition in the first 1,000 days of life, which will lay the foundations for a healthy future. Many illnesses are not just the result of our lifestyles but can be directly related to mother and child nutrition. It is possible to make a difference from the beginning and that is where we come in, with a brand like NESTUM® that has all the credentials to talk about nutrition supported by nearly 150 years of tradition in research” explained Pablo Sell?s, Country Manager of NESTL? NUTRITION.   

“One of the key concepts in the work of Carrefour is to contribute to the nutrition of those that need it most and through this alliance with NESTUM® we will be able to reinforce this purpose, focusing on the baby?s first stage of life. We are extremely happy to have Nestl? as a strategic partner to carry forward Corporate Social Responsibility actions. This will undoubtedly be the beginning of a long-lasting relationship”, said Carlos Velasco, Director of Communications and CSR (Corporate Social Responsibility) for Carrefour Argentina.
 
The World Health Organization (WHO) recommends only breastfeeding during the first 6 months of life and thereafter, as much as possible. Nestl? strongly supports this recommendation, together with introducing supplementary feeding in accordance with what your health professional or health authorities suggest.    

* Valid in Carrefour, Market and Express stores