BNP Paribas launches the "We Are Tennis Academy"
OREANDA-NEWS. May 27, 2015. In the framework of the "Support tennis never before" operation, BNP Paribas launches the "We Are Tennis Academy", which aims to make live tennis more intensely, and allow tennis fans to become "super fans ". The "We Are Tennis Academy" will help the fans to live and make live tennis as ever, trying to create a real communion between the public and players and players.
This is based on a launch press conference in the presence of John McEnroe, May 28, and a commercial, broadcasted on the Internet and television, from respectively 30 May and 4 June. On 22 June, will run a "live", in which selected fans will try to convince John McEnroe to join the "We Are Tennis Academy." From 16 to 19 July in London, will be held the "We Are Tennis Academy", bringing together fans chosen by John McEnroe, in order to take part in the quarter-finals of the Davis Cup by BNP Paribas between France and the United Kingdom.
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