Shvabe Expands Its Presence in Balkans
OREANDA-NEWS. Shvabe Holding was granted exclusive rights to use its trademark in the Republic of Serbia.
The Holding registered its Latin and Cyrillic trademark in Serbia for 16 classes of the International Classification of Goods and Services. Such exclusive rights enable Shvabe to sell the whole range of its products in the country, conduct research and development, and also provide industrial analysis, material processing and training services.
"The Holding made its first delivery to Serbia in November 2014. The products delivered included various telescopic and collimator hunting sights manufactured by Vologda Optical and Mechanical Plant. During marketing research launched in the new market, Shvabe experts actively interacted with the Trade Representative Office of the Russian Federation in the Republic of Serbia. Apart from optical devices, we believe that promising areas of cooperation also include medical equipment and lighting fixtures," said Anatoly Sludnykh, Deputy General Director for Sales, Foreign Trade and Marketing, Shvabe JSC.
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