OREANDA-NEWS. FinancialForce.com, a leading cloud ERP provider built on the Salesforce1 Platform, today announces its UK employee base has rocketed in numbers to 217, in order to capitalise on the huge market opportunity as cloud adoption becomes mainstream.

In 2015 to date, the UK-founded company has already added a record number of employees, boosting headcount by 50% from 2014, with the rest of the year still set to come. This comes after seeing previous employee growth double from 2013-2014.

In the UK, FinancialForce.com has offices in London and headquarters in Harrogate, North Yorkshire. The R&D function is based in Harrogate, with the team focused on continuous innovation to provide customer centric cloud ERP solutions, including considering the impact and incorporate developments such as wearables and the Internet of Things.

In addition, FinancialForce.com saw strong growth in its UK customer base across all market segments from 2013 to 2014 (nearly 40%) and expects this growth to rise significantly with the market investment made and the maturity of the UK cloud industry. Key customer wins include TES Global Ltd, Zurich Insurance plc, Camfed, Smart Fuel AS (Shell Aviation), Monscierge Ltd and The Network Collective Ltd.

Investment across the entire company in the UK is set to continue following FinancialForce.com's recent announcement of \$110m funding, which will work to bolster product development, sales, marketing, alliances and customer support.

Jeremy Roche, CEO and Founder, said, "For a UK-founded company, to date we have given the majority of our focus in North America, where our global headquarters is located. However, it is an exciting time in the UK and Europe where we are now seeing significant market opportunity. The Cloud Industry Forum predicts UK cloud adoption of 90% by the end of this year, so demand is booming. We've been firmly focused on investing in the UK business and our recent \$110m means all markets, including the UK, will be given a further investment boost. This leaves us in a prime position to take full advantage of the UK market and accelerate growth further."

FinancialForce.com delivers ERP at customer speed and constantly invests to further develop its product suite. A key milestone in the past year is joining the Salesforce Analytics Cloud ecosystem to unleash business insight across the entire customer journey and enable instant action from any device, including wearables. As an early access user, the company immediately saw the benefits. FinancialForce.com builds 100% native apps on the Salesforce1 Platform that span the entire customer journey. Customers can now receive levels of insight into performance, delivery bottlenecks and opportunities for process improvements that were hidden in the day-to-day transactional data.

FinancialForce.com expects the use of analytics to rocket further as more companies discover the benefits of using data to drive further business and operate more effectively. It sees the impact of wearables and the Internet of Things as trigger points to both create new data and enable more convenient means of consumption. Ultimately both will enable greater speed and further insight, adding to the company's focus on customer centricity.

About FinancialForce.com 

FinancialForce.com delivers ERP at Customer Speed™. Built on the Salesforce1 Platform, FinancialForce ERPequips customer-centric businesses with a unified platform that delivers ERP and CRM on a single cloud. Our Financial Management, Human Capital Management (HCM), Professional Services Automation (PSA), and Supply Chain Management (SCM) apps allow businesses to increase the speed at which they operate and be more responsive along every touch point of a customer's journey. Founded in 2009 and headquartered in San Francisco, FinancialForce.com is backed by leading global institutions Salesforce Ventures, Technology Crossover Ventures, Advent International and UNIT4.